Course Details - Z2H | Digital Marketing

Course Details

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Web Devilipment

Last Update:

13 March, 2024

Digital Marketing Mastery

Technical SEO
Advanced keyword research techniques
SEO for local and international markets
SEO analytics and reporting

Advanced Google Ads strategies
Facebook Ads beyond basics
Remarketing and advanced targeting options
PPC analytics and optimization

Social media strategy development
Influencer marketing strategies
Advanced social media advertising
Social media analytics and KPI measurement

Content marketing for different stages of the sales funnel
Advanced content creation techniques (e.g., interactive content, video marketing)
Content distribution and promotion strategies
Content marketing analytics

Advanced email marketing strategies
Segmentation and personalization techniques
A/B testing and optimization
Email marketing analytics and ROI measurement

Web analytics (Google Analytics, Adobe Analytics)
Advanced data analysis for marketing decisions
Attribution modeling
Marketing dashboards and reporting

CRO principles and methodologies
A/B testing and multivariate testing
UX/UI principles for optimization
Tools and technologies for CRO

Advanced use of marketing automation platforms (e.g., HubSpot, Marketo)
Workflow creation and optimization
Lead nurturing strategies
Marketing automation analytics

Mobile app marketing strategies
Responsive design and mobile user experience
Location-based marketing
Mobile analytics and measurement

E-commerce SEO and PPC strategies
Conversion optimization for e-commerce sites
Customer retention strategies for e-commerce
E-commerce analytics and KPIs

Advanced digital marketing planning frameworks
Integrated digital marketing strategies
Budgeting and resource allocation
Performance forecasting and goal setting

AI and machine learning in digital marketing
Voice search optimization
Blockchain in digital advertising
Augmented reality (AR) and virtual reality (VR) marketing

Course Features

Duration 30 Days
Type Fastrack | Regular
Corporate Training Weekends
Class Live & Recorded Access
Skill Level Masterclass | Advanced
Language English

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